A Brand's identity is the first thing that ever comes to the mind of the consumers when they picture the brand. A Brand or Business's Visual Identity is not just a logo with a caption but it is a representation of the company's core values and their attributes. It is not just letting the consumers know what the business or product or brand is about but also connecting with them instantly with the help of brand identity. And this is what ThunDesign understands deeply whenever they involve in creating a brand identity design for their clients. The company operates through seven key elements which are – clear purpose and positioning, thorough market research, likable brand personality, memorable logo, attractive color palette, professional typography and on-brand supporting graphics. These elements help them achieve their mission of offering a distinct, memorable, scalable, flexible and a cohesive brand identity design.